The POWER
of ENGAGEMENT

The only conference solely focused on how offline experiences drive business results.

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1 CONTENT-PACKED DAYS
  • 20+ SESSIONS
  • 4 CONTENT TRACKS
  • 200+ ATTENDEES
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SPEAKERS

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ALEX FRIAS

Track Marketing Group

Alex Frias is co-founder and president of Track Marketing Group, an award-winning brand experience agency that specializes in experiential marketing, social media and consumer sweepstakes. Alex has spent the past 15 years blending Fortune 500 brands with lifestyle programming, successfully activating experience campaigns for category leaders PepsiCo, Apple Music, New Balance, Heineken, BACARDI and Kraft Foods.

Annie Pearce, Attended

ANNIE PEARCE

Attended

Annie Pearce is Co-President for Attended, a full-service event design and management firm based in Raleigh, North Carolina. Annie’s career spans roles in brand strategy, grass roots marketing, and event management for a variety of companies, including a fortune 500 company, non-profits, and startups.

Annie Wolfson, Facebook

ANNIE WOLFSON

FACEBOOK

Annie Wolfson, Event Marketing Manager and Industry Relations Lead at Facebook, educates and inspires marketers to transform their business with Facebook through their external events. With experience in marketing, project management and communication, she has a strong background in brand management, training, sales and advertising.

Clara de Soto, SVP Product and Business Development, Event Farm

CLARA DE SOTO

Event Farm

Named one of The Next Web’s 100 Tech & Business Women Speakers, Clara heads up Event Farm’s experiential division, EFx, as SVP of Business and Product Development. Prior to being acquired by Event Farm in 2015, Clara co-created the viral hit, KillSwitch App, and co-founded ClearHart Tech, an innovation agency that leveraged emerging tech and non-traditional marketing solutions to bridge online and offline.

David Norton, MDC Partners

DAVID NORTON

Gale Partners

David is the Chairman and Chief Marketing Officer of GALE Partners which is a digital analytics oriented agency and consultancy. Before joining GALE Partners, he spent 13 years at Harrah’s & Caesars Entertainment as CMO.

Dritan Nesho

DRITAN NESHO

MICROSOFT

Dritan Nesho is Director of Technology and Civic Engagement at Microsoft, where he leads the development of Microsoft Pulse, a leading online voting, audience engagement, and real-time research platform with applications across campaigns, causes, commerce, and the education space. Dritan is a co-founder of Microsoft Pulse, previously named Bing Pulse, helping architect the product and […]

Elizabeth Poston

ELIZABETH POSTON

HELIOS INTERACTIVE

Elizabeth Jean Poston, a Navy brat who has lived in more countries than she has fingers, has always been passionate about being an advocate for progress and positive change. After receiving her MBA from UCLA Anderson School of Management in 2010, she joined a newly-formed business unit at Technicolor dedicated toward building GTM strategies for […]

Evan Carroll, Attended

EVAN CARROLL

Attended

Evan Carroll is Co-President for Attended, a full-service event design and management firm based in Raleigh, NC. Evan’s career spans roles in user experience, marketing, and product management for leading agencies and technology companies. A frequent speaker on technology, marketing, and digital culture, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, the American Marketing Association and more.

Farrah Bezner, Mondelez

FARRAH BEZNER

MONDELEZ

Over her 14 years with Mondelēz, Farrah has created transformational programs for brands including Trident gum, Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee. Prior to starting as Head of New Business Ventures in January 2016, she was Marketing Director for Halls & Candy.

Fred Schonenberg, VentureFuel

FRED SCHONENBERG

VentureFuel

Fred Schonenberg is the founder of VentureFuel, which accelerates the revenue of emerging media and new ad technologies by representing their offerings to Fortune 500 advertisers and agencies. He has over 15 years of high growth media sales experience, introducing new media formats and first-to-market products to the ad marketplace.

Hillary Miller

HILLARY MILLER

MOTIVE

Hillary started her career in traditional brand strategy, but quickly fell in love with the world of experiential when she realized that watching her strategies take physical form was a lot more fun. Although her title reads Senior Account Director, don’t be fooled: Hillary is often found brainstorming alongside Motive’s best-in-breed creative team, helping to deliver innovative ideas that seek to exceed client expectations.

Jackie Lann Brotman

JACKIE LANN BROTMAN

THE NARRATIVE GROUP

Living in New York City, Jackie is a thirteen year veteran of the marketing and event production worlds. Jackie began her career producing fashion shows, high profile events and highly tailored communications and brand strategies, leading her to found the event marketing and production company, Jackie Lann productions. Jackie created unforgettable, concept-driven events, marketing integrations, […]

Jamie Krauss Hess

JAMIE KRAUSS HESS

THE NARRATIVE GROUP

Jamie is an experienced PR professional with over a decade of experience building and bolstering brands. She has worked with clients including Barry’s Boot Camp, W Hotels Worldwide, Bai Beverages, McDonald’s, the NFL, LinkedIn, UNICEF, Baccarat, and many more. She is often featured as an entertainment and media expert on E!, Fox, and CNN and […]

Jason Anello

JASON ANELLO

MELT SHOP

Jason’s a marketing maverick who spent the last 20 years pioneering the connection between experiential and digital using hospitality and narrative as his tentpoles. He ran innovation marketing teams at Yahoo, Ogilvy and Digitas before starting Manifold. As VP of Marketing for Melt Shop, Jason married his passion for hospitality with his marketing skills to […]

lawrence-coburn

LAWRENCE COBURN

DOUBLEDUTCH

Lawrence Coburn is the CEO and Co-Founder of DoubleDutch, the leader in Live Engagement Marketing software for events, conferences, and tradeshows. He founded DoubleDutch with the dream of bringing the magic of software and technology to the physical world of live events.

Lee Brenner, Microsoft

LEE BRENNER

Microsoft

Lee Brenner leads business development & media partnerships for Microsoft’s Technology & Civic Engagement team, specifically focused on growing the company’s new Pulse technology. Pulse is a real-time, live-event, second-screen polling tool that turns viewers into participants, from in-person audiences to millions watching on TV/online.

Lesley Pinckney, GMR Marketing

LESLEY PINCKNEY

GMR Marketing

Lesley Pinckney, SVP, Digital Strategy at GMR Marketing, is an accomplished digital executive with award-winning digital creative, strategy, business development and operations expertise under her belt. She is a true 360° executive with hands-on experience in television, experiential marketing, traditional advertising and publishing.

Michael Schaiman, Helios Interactive

MICHAEL SCHAIMAN

Helios Interactive

Michael Schaiman is a passionate proponent of new technology in the digital signage space. A twelve-year veteran of the digital marketing world, he can most often be found running around the country evangelizing the adoption of new experiential technologies and displays. He is currently Managing Partner of Helios Interactive Technologies, an experience design studio in San Francisco.

Patrick West, Be The Machine

PATRICK WEST

BE THE MACHINE

Patrick West is an experiential marketing specialist who develops custom marketing ideas for clients and agencies who seek new, innovative or unique ways to engage audiences. He launched his own shop, Be The Machine, in 2014 as an experiential marketing solutions company after years growing marketing departments at Zoom Media & Marketing, YouthStream, and Beyond The […]

Paul Beyer

PAUL BEYER

TOM TOM FOUNDERS FESTIVAL

Paul Beyer is the Founder and Director of the Tom Tom Founders Festival in Charlottesville, Va. In 2016, the 5th Annual event featured 50 bands and 90 speakers at dozens of venues in downtown, and drew over 38,000 attendees. The festival’s block parties, talks, forums, workshops, and competitions celebrate founders in art, business, and society, both locally and across the nation.

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PEYTON LADT

BASHED

Peyton Ladt is the Co-founder and CEO of bashed: the only place online where you can search, customize, and instantly reserve venues in New York City for private dinners and group events. Prior to starting bashed, Peyton led the business development efforts at Jetsetter, Bloomberg and Forbes, where she focused on creating alternative revenue streams and user acquisition through strategic partnerships.

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RYAN COSTELLO

Event Farm

At a time when there were virtually no platforms that could handle cloud-based event check-in, Ryan Costello set out to build a private tool to solve the challenges he faced with his own events in Washington, D.C. Since then, under his leadership, Event Farm has built a robust event management and marketing platform used by hundreds of organizations including dozens of fortune 500 companies. Along the way, Costello has become one of the industry’s leading innovators.

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SADIRA FURLOW

PEPSICO

Sadira Furlow is the Director of Brand Marketing at Mountain Dew. She has over 14 years within the advertising industry helping brands like Marlboro, Verizon, Miller Lite, Sprite and American Family Insurance to build relationships with a diverse group of consumers.

Sarah Frese

SARAH FRESE

AMERICAN EXPRESS

Sarah Frese is the Director of Premium Travel Benefits within the Global Consumer Products organization at American Express. In this capacity, Sarah’s team oversees the product management of The Centurion® Lounge. Sarah joined American Express in 2011 in the Global Travel & Lifestyle Services business unit where she managed a portfolio of 30 Strategic Airline […]

Shelley Zalis, The Girls Lounge

SHELLEY ZALIS

The Girls' Lounge

As the first female chief executive ranked in the research industry’s top 25, Shelley Zalis has changed the game and brought emotion and passion to the boardroom. Her most recent endeavors include launching The Female Quotient and The Girls’ Lounge which help women find their voice, embrace their feminine leadership powers and work together to transform corporate culture for this and future generations of women.

Toni_Short

TONI SHORT

SHORTLIST AGENCY

Toni’s niche is breaking down large projects with many moving pieces that command a strong presence and integration of design, brand messaging and content. With over 20 years of experience in both agency and in-house roles, she has collaborated with multi-national firms whose brands include Cirque du Soleil, Syfy, BBC Worldwide, Siemens, Revlon and more.

MORE SPEAKERS WILL BE ANNOUNCED SOON!

WHAT IS AN OFFLINE EXPERIENCE?

SHOW ME
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GELSEY KIRKLAND ACADEMY 29 JAY STREET BROOKLYN NY
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  • TRACK 1Creating Experiences

    What is the magic behind impactful experiences and why do they matter for business? The best of brand activations, festivals, sporting events, sponsorships and conferences.

  • TRACK 2Experiential Technology

    What is possible? This track focuses on how technology can enhance the customer experience. Learn how the latest offline technologies are being used in different applications.

  • TRACK 3The Business of Offline

    According to Forrester Research, marketers spend the largest portion of the their marketing budgets on events. With this spend, marketers will be asked more and more to justify the expense and show metrics. This track focuses on the ROI and data of events, plus how to report on event success.

  • TRACK 4Agency Growth

    The view of successful agencies in 2016 and beyond. A look at growing an experiential agency to be ahead of the needs of today's brand and client. Increase revenue and land more deals.

June 2nd, 2016

AGENDA

  • 8:00 AMREGISTRATION/CHECK-IN, BREAKFAST, COFFEE
  • 9:00 AMINTRODUCTION: ALEXANDRA GIBSON
  • 9:15 AMKEYNOTE: RYAN COSTELLO
  • 10:00 AMBREAKOUT SESSIONS I
  • 12:30 PMLUNCH
  • 1:30 PMBREAKOUT SESSIONS II
  • 3:00 PMCANDY BAR
  • 3:30 PMBREAKOUT SESSIONS III
  • 5:00 PMCLOSING REMARKS & OFFLINE TOAST
  • 5:30 PMEXPERIENTIAL HAPPY HOUR

YOUR TICKETS TO OFFLINE

For group discounts,contact us here.

$149

EARLY BIRD!

Get your discounted Early Bird All Access Pass until April 15th, which saves you $250 on the full cost of a ticket. Don’t miss out on this special price!

SOLD OUT
$249

ALL ACCESS PASS

Buy your All Access Pass from April 15th to May 15th and save $150 on the full ticket price.

SOLD OUT
$399

LAST-MINUTE ALL ACCESS PASS

Purchase your Last-Minute All Access Pass from May 15th until the morning of the conference.

NOT ON SALE