March 17th, 2016 by admin


Alex Frias is co-founder and president of Track Marketing Group, an award winning brand experience agency that specializes in experiential marketing, social media, and consumer sweepstakes. Alex has spent the past 15 years blending Fortune 500 brands with lifestyle programming, successfully activating experience campaigns for category leaders PepsiCo, Apple Music, New Balance, Heineken, BACARDI and Kraft Foods.

Alex is a published writer offering commentary on convergence of brand strategy, digital and social trends, and lifestyle marketing in Forbes, Fast Company, Inc., The Drum, and Follow Alex on Twitter via @iamalexfrias.