March 17th, 2016 by admin

Clara de Soto, SVP Product and Business Development, Event Farm

Named one of The Next Web’s 100 Tech & Business Women Speakers, Clara heads up Event Farm’s experiential division, EFx, as SVP of Business and Product Development. Prior to being acquired by Event Farm in 2015, Clara co-created the viral hit, KillSwitch App, and co-founded ClearHart Tech, an innovation agency that leveraged emerging tech and non-traditional marketing solutions to bridge online and offline. Featured on Bloomberg TV and named in Entrepreneur Magazine’s 100 Brilliant Companies of 2013, Clara’s work as a Creative Technologist has ranged from leading edge Tech Startups to Fortune 500 companies in North and South America.

Clara previously worked as a Creative at McCann Erickson, overseeing creative direction for clients such as L’Oreal, Mastercard, Dentyne and others. She graduated from Boston College with a major in English.

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