Sadira Furlow is the Director of Brand Marketing at Mountain Dew. She has over 14 years within the advertising industry helping brands like Marlboro, Verizon, Miller Lite, Sprite and American Family Insurance to build relationships with a diverse group of consumers. An innovative strategic leader who loves solving puzzles, is fascinated by ideas, favors “what ifs” and “whys,” this curated set of skills, experiences and passions have resulted in a differentiated point of view and in-depth knowledge of total market solutions, integrated advertising, product innovation, content development, channel marketing and social influence. Sadira recently made the transition to the client side and now oversees all communications for Mountain Dew, including the internet breaking Super Bowl campaign for Mountain Dew Kickstart and Puppymonkeybaby, as well as launching the brand’s new partnership with the NBA.
Sadira is a University of Virginia graduate, originally from Chicago, IL but has made NYC her home over the past few years. When not thinking of new ideas you can find her out on the field playing flag football, exploring new foodie finds or collecting passport stamps.